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Privacy Policy

How Rooca collects, uses, and protects your information. Why our VPC-native architecture means your production data never leaves your environment.

Last updated April 2026 | Version 1.0
Contents
  1. Who we are
  2. Scope of this policy
  3. Information we collect
  4. How we use information
  5. Legal basis for processing (EU / UK visitors)
  6. Data sharing and third parties
  7. International data transfers
  8. Data retention
  9. Your rights
  10. Security
  11. VPC-native architecture and customer data
  12. Cookies
  13. Children's privacy
  14. Changes to this policy
  15. How to contact us

01 Who we are

This Privacy Policy describes how Rooca Inc. (“Rooca,” “we,” “us,” or “our”) collects, uses, and shares information when you visit our website, request a demo, engage with our content, or use our software products and services (collectively, the “Services”).

Rooca is an enterprise software company headquartered in Canada. Our flagship product, the Rooca Tribunal Engine, is a VPC-native AI incident investigation platform deployed inside our customers' own virtual private cloud infrastructure. This architecture has material implications for how we handle your data. See Section 3.

In short: We collect minimal information about website visitors and enquirers. We do not have access to our customers' production telemetry, logs, or incident data. Those stay inside the customer's own environment by design.

02 Scope of this policy

This Privacy Policy applies to information we collect through:

  • Our marketing website at rooca.io and its subdomains;
  • Demo requests, contact submissions, newsletter signups, and other voluntary enquiries;
  • The Rooca Tribunal Engine software and associated control-plane tooling, to the limited extent described in this policy;
  • Business communications between Rooca personnel and prospective or existing customers, partners, and vendors.

This policy does not apply to:

  • Telemetry, logs, metrics, incidents, or any operational data that remains within our customers' own infrastructure. Rooca has no technical or contractual access to this data except where specifically authorised in a customer agreement.
  • Third-party websites, services, or platforms referenced on or linked from our Services. Those are governed by their own privacy policies.

03 Information we collect

3.1 Information you provide directly

When you submit a demo request, contact form, or similar enquiry, we collect the information you give us, which typically includes your name, work email address, company name, job title, industry, company size, and any message you choose to include.

When you apply for an open role at Rooca, we collect the information you provide in the application form, which typically includes your name, contact details, work authorization status, CV or resume, and your written responses to our application questions. This information is used solely to evaluate your application and, where applicable, to communicate with you about the role.

3.2 Information collected automatically

When you visit our website, we and our service providers may automatically collect limited technical information including your IP address, browser type and version, device type, operating system, referring URL, the pages you visit, and the approximate geographic region derived from your IP address. This information is used to operate the website, maintain security, and understand aggregate visitor patterns.

3.3 Cookies and similar technologies

Our website uses a small number of strictly necessary cookies for session management and security. We may also use analytics tools (such as privacy-respecting alternatives to Google Analytics) that set first-party cookies to help us understand how visitors use the site in aggregate. We do not use advertising cookies or cross-site tracking. See Section 12 for details.

3.4 Information collected through business interactions

When Rooca personnel engage with you for sales, support, or partnership discussions, we may record basic CRM-style information about those interactions (for example: meeting dates, discussion topics at a high level, and professional contact details).

3.5 Customer production data

The Rooca Tribunal Engine runs as software inside our customers' own VPC. Our customers' logs, metrics, traces, deployment data, incident details, and deliberation outputs remain within their environment. Rooca does not ingest, transmit, store, or train models on this data.

Limited exceptions: If a customer proactively shares an anonymised investigation artefact with Rooca for support purposes (for example, to troubleshoot an integration), we process it only for that specific support purpose and discard it in accordance with the support ticket lifecycle.

04 How we use information

We use the information we collect for the following purposes:

  • To respond to your enquiries. including scheduling demos, answering questions, and providing information you have asked for.
  • To operate and improve our website and Services. including diagnosing issues, maintaining security, and understanding aggregate usage patterns.
  • To communicate with you about Rooca. including product updates, research publications, and event invitations relevant to your stated interests. You may opt out at any time.
  • To evaluate job applications. including reviewing CVs and written responses, contacting candidates about open roles, and maintaining a record of the hiring process. Application materials are processed solely for hiring evaluation and are retained according to the schedule in Section 08.
  • To meet legal and regulatory obligations. including tax, accounting, and anti-fraud requirements that apply to us as a Canadian corporation operating internationally.
  • To establish and defend legal claims where necessary.

We do not use your personal information to train artificial intelligence models. We do not sell your personal information.

05 Legal basis for processing (EU / UK visitors)

If you are in the European Economic Area, the United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and the UK GDPR require us to identify a lawful basis for each processing activity. We rely on the following:

  • Legitimate interests. for operating our website, responding to enquiries from business contacts, maintaining the security of our services, and conducting ordinary business-to-business marketing to professional contacts at companies that fit our target profile.
  • Consent. where you have opted into a specific communication (for example, subscribing to a newsletter). You may withdraw consent at any time.
  • Contractual necessity. where we are processing information to provide a Service you have contracted with us for.
  • Legal obligation. where processing is required to comply with applicable law.

For job applications received from candidates in the EEA, UK, or Switzerland, our legal basis is steps taken at your request prior to entering into a contract under Article 6(1)(b) of the GDPR. Where we retain application materials beyond an active hiring decision (for example, to consider you for future roles), we rely on legitimate interests, balanced against your right to request deletion at any time as described in Section 08.

You can request more detail about the specific legitimate-interests assessment we apply to any processing activity by contacting us at the address in Section 15.

06 Data sharing and third parties

We share information only in the limited circumstances described below.

6.1 Service providers

We use a small set of carefully selected service providers to operate our business, including hosting, email delivery, CRM, and analytics tooling. These providers are contractually bound to process data only on our instructions and to maintain security standards appropriate to their role. Where required, we have executed Data Processing Agreements (DPAs) with them.

6.2 Professional advisors

We may share information with our lawyers, accountants, auditors, and insurers where necessary for them to advise us or meet their professional obligations.

6.3 Corporate transactions

If Rooca is involved in a merger, acquisition, financing, or sale of assets, information may be transferred to the counterparties and their advisors as part of the transaction, subject to appropriate confidentiality protections.

6.4 Legal compliance

We may disclose information where required by law, regulation, legal process, or enforceable governmental request. Where we are legally permitted to do so, we will notify the affected individual before disclosure.

6.5 We do not sell personal information

We do not sell personal information as defined under the California Consumer Privacy Act or equivalent laws. We do not share personal information for targeted cross-context advertising.

07 International data transfers

Rooca is headquartered in Canada, which is recognised by the European Commission as providing an adequate level of data protection. Some of our service providers are based in other jurisdictions, including the United States and the European Union.

Where we transfer personal information from the EEA, UK, or Switzerland to a country not benefiting from an adequacy decision, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission, supplemented by appropriate technical and organisational safeguards. We have completed transfer impact assessments for each such transfer.

For customers whose data-residency requirements preclude transfer outside a specific jurisdiction, the Rooca Tribunal Engine's VPC-native architecture means no customer production data leaves that jurisdiction by design.

08 Data retention

We retain personal information for only as long as reasonably necessary for the purposes described in this policy, or as required by law. Specific retention periods depend on the type of information:

  • Demo and contact enquiries: Retained for up to 36 months from the last interaction, unless you ask us to delete it sooner.
  • Job applications: Application materials, including CVs and written responses, are retained for up to 12 months after the position closes or after we conclude our evaluation, whichever is later. Applicants may request earlier deletion at any time by emailing info@rooca.io.
  • Website analytics: Aggregate data retained indefinitely; individual visit data retained for up to 14 months.
  • Customer contract records: Retained for the term of the relationship plus 7 years, to meet tax, accounting, and statute-of-limitations obligations.
  • Support tickets and communications: Retained for 3 years after closure.
  • Marketing communications preferences: Retained indefinitely to ensure we continue to respect your opt-out choices.

09 Your rights

Depending on where you live, you may have the following rights with respect to your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Ask us to correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information, subject to certain exceptions (for example, where retention is required by law).
  • Portability: Request your information in a structured, commonly-used format.
  • Objection and restriction: Object to, or ask us to restrict, certain processing activities.
  • Withdrawal of consent: Where processing is based on consent, withdraw that consent at any time.
  • Complaint: Lodge a complaint with your local data protection authority. We nevertheless encourage you to contact us first so we can address your concerns directly.

To exercise any of these rights, contact us at the address in Section 15. We will respond within the timeframes required by applicable law (typically 30 days, extendable in limited circumstances). We will verify your identity before fulfilling the request.

10 Security

We take the security of personal information seriously and apply technical and organisational safeguards appropriate to the risks and the nature of the information. These include:

  • Encryption of data in transit using TLS 1.2 or higher;
  • Encryption of sensitive data at rest;
  • Access controls based on the principle of least privilege, enforced through single sign-on and multi-factor authentication;
  • Regular security reviews, including vulnerability scanning and penetration testing as appropriate;
  • Personnel training on data-handling obligations;
  • Incident response procedures.

No system is perfectly secure. If you believe your personal information has been compromised, please contact us immediately at the address in Section 15.

11 VPC-native architecture and customer data

This section merits its own heading because it is central to Rooca's privacy posture.

The Rooca Tribunal Engine is deployed via Kubernetes Helm chart inside the customer's own virtual private cloud. The software analyses production telemetry, logs, metrics, and incidents within that environment. It does not transmit production data to Rooca-operated systems. It does not call external APIs with customer data. It does not train models on customer telemetry.

Practical consequences:

  • Rooca is typically not a data processor for our customers' operational data under GDPR, because we do not process that data on the customer's behalf: the customer processes it themselves using software we license to them.
  • Rooca is typically not a data sub-processor under SaaS vendor chains, because production data does not flow to a Rooca-operated cloud.
  • Third-party risk assessments under DORA, NIS2, and similar frameworks should reflect this architecture: Rooca provides software, not a managed data-processing service.

Where a customer engages Rooca for implementation, support, or managed-service work that does involve access to their production environment, that arrangement is governed by a specific contract and a Data Processing Agreement that spells out the scope, purposes, and controls applicable to that engagement.

12 Cookies

Our website uses cookies and similar technologies in the categories below. Where required by applicable law, we obtain your consent before setting non-essential cookies.

  • Strictly necessary cookies are required for the website to function. For example, session cookies that remember your preferences during a single visit. These cannot be disabled without breaking site functionality.
  • Analytics cookies help us understand how visitors use the site in aggregate. We use privacy-respecting analytics tooling that anonymises IP addresses and does not track users across other websites.
  • We do not use advertising cookies or cross-site tracking.

You can control cookies through your browser settings and through our consent banner where applicable.

13 Children's privacy

The Services are directed exclusively at businesses and their authorised representatives. We do not knowingly collect personal information from anyone under 16 years of age. If you believe a child has provided us with personal information, please contact us and we will delete it.

14 Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The date at the top of this page reflects the most recent version. For material changes, we will provide additional notice by posting a prominent notice on our website or by emailing you directly where appropriate.

We encourage you to review this policy periodically.

15 How to contact us

If you have questions about this Privacy Policy, wish to exercise any of your rights, or want to raise a concern, please contact us using the details below.

Rooca Inc. — Privacy Enquiries

Email info@rooca.io
Mail Rooca Inc., 295 Robinson St, #100, Oakville, ON L6J 1G7, Canada
Form Use our contact form

For residents of the European Economic Area, the United Kingdom, or Switzerland, you may also lodge a complaint with your local data protection supervisory authority. A list of EEA authorities is maintained by the European Data Protection Board.

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Whether you're interested in a demo, have a compliance question, or want to discuss a potential engagement, we'll get back within one business day.

We will only use this information to respond to your enquiry. See our Privacy Policy.